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Overview back to top
MPH in Public Health Communication & Marketing
Our MPH program was created in response to several important insights:
- There is a rapidly growing need for public health professionals specifically trained in communication and marketing.
- Communication and marketing are distinct activities, and both are important for advancing the public's health.
- Effectively addressing today's public health problems requires public health professionals to be equally competent at creating programs that influence people and their environments.
- Students want, and employers want students to have, as much practical experience as possible during their MPH training so that they can "hit the ground running" when hired upon graduation.
We turned these insights into what we believe is a unique MPH program, ideally suited to the public health challenges of the 21st century. Through coursework in topics like market research, health advocacy, school health promotion, and social marketing, as well as the core public health competencies, our graduates become equally competent at communication and marketing.
Courses back to top
PubH 201 Biological Concepts for Public Health
PubH 202 Biostatistical Applications for Public Health
PubH 203 Principles and Practice of Epidemiology
PubH 204 Environmental and Occupational Health
PubH 205 Policy Approaches to Public Health
PubH 206 Health Behavior and Health Education
PubH 208 Management Approaches to Public Health
PubH 363 Introduction to Public Health Communication and Marketing
PubH 383 Evaluation of Health Promotion/Disease Prevention Programs
PubH 394 Marketing Research for Public Health
PubH 395 Advanced Public Health Communication: Theory and Practice
PubH 396 Social Marketing: Theory and Practice
PubH 397 Public Health Advocacy Campaigns: Theory and Practice
OR
PubH 387Community Organization, Development and Advocacy
Faculty back to top
Lorien Abroms, ScD, MA, Director PHCM, Assistant Professor in the Department of Prevention and Community Health
Lynn Cook, MHS, CHES, Visiting Professor in the Department of Prevention and Community Health
Mark Edberg, PhD, MA, Associate Professor of Prevention and Community Health; Director of the MPH Concentration in Health Promotion
Jerry Franz, Consultant Instructor with the Department of Prevention and Community Health
Jessie Gruman, PhD, Adjunct Instructor in the Department of Prevention and Community Health
R. Craig Lefebvre, PhD, Visiting Professor in the Department of Prevention and Community Health
Caroline Sparks, PhD, MA, Associate Professor of Prevention and Community Health
Richard Windsor, PhD, MS, MPH, Professor of Prevention and Community Health and Director of the DrPH Specialty Field in Health Behavior
Contact Information back to top
For further information about our program contact:
Lorien Abroms, Sc.D.
Professor and Director
Public Health Communication & Marketing Program
Department of Prevention and Community Health
School of Public Health and Health Services
The George Washington University
2175 K Street, Suite 700
Washington, DC 20037
202-416-0482
lorien@gwu.edu
Web site:
http://www.gwumc.edu/sphhs/departments/pch/phcm/whatwedo/degree_programs.cfm
Pdf file describing curriculum and requirements:
http://www.gwumc.edu/sphhs/academicprograms/programs/MPH_Graduate_Certificate/PHCM.pdf
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